It’s about individuality.
Frames are peculiar objects: they are fashion accessories, enhancement devices for aesthetics, yet they are medical devices, precision tools to overcome poor eyesight. Some might argue that spectacles are an extension of someone’s closet; for RES/REI, it’s about individuality. They don’t let fashion trends rule their style, but they are aware that frames are tools for expression. In the pursuit of the “unique”, they define style with their own point of view.
It’s about durability.
Nowadays most things are disposable, temporary. Consumerist society has changed behavioral patterns: objects are design to sell, not to last. RES/REI wants to make frames that survive in time and age gracefully. Objects often symbolize something more than their intrinsic nature, and this is often preserved over the years. Through personal association objects gain subjective meaning based on the memories that we have of them.
It’s about research for perfection.
They believe on incremental development; RES/REI questions their work constantly, both aesthetically and functionally. They focus on the little details that, at the end of the day, make the difference between ‘the good’ and ‘the exceptional’.
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5103 Minnetonka Blvd, St Louis Park, MN 55416